Brand Activations
Bold Activations. Lasting Impressions.
At LS Events, we specialise in bringing brands to life through bold, imaginative, and precisely delivered brand activations. Whether it’s within the grounds of a world-class festival, at the heart of a major sporting event, embedded in a global conference, or literally anywhere your brand needs to make an impact, we turn creative ideas into unforgettable real-world moments.
We work with agencies, partners, and brands directly to deliver full-scale activation design and production, blending creative consultancy, technical precision, and a deep understanding of live audiences. Our team combines creative vision with logistical mastery, ensuring each activation not only connects emotionally, but functions flawlessly.
From bespoke builds and immersive takeovers to interactive spaces and sponsor integrations, we don’t just make brands visible – we make them unmissable.
Our Brand Activation Offerings:
Brand Activation Design & Delivery
Complete end-to-end development and execution of live brand experiences – from initial concept to on-site build – across festivals, sporting events, conferences, and bespoke spaces.
Production & Build Management
Full technical oversight and delivery of custom builds, set pieces, and branded environments – designed for high impact, durability, and functionality within live settings.
Site Integration & Audience Experience
Strategic placement and integration of activations within wider event footprints – ensuring optimal visibility, traffic flow, and an engaging, accessible experience for all audiences.
Creative Strategy & Content Management
Strategic layout planning and on-site management of stadiums, arenas, and open-air venues, covering access, crowd movement, infrastructure, and readiness.
Partner & Stakeholder Coordination
Seamless collaboration with agencies, sponsors, and brand partners, alongside management of permissions, licensing, and liaison with authorities like local councils, Police, and site owners.
And so much more…
Explore our other services to discover how else we can help you with your projects!
LSE INSIGHTS: Make Your Activations Stand Out
As live events evolve, so do expectations. To stand out, brands must go beyond presence and deliver experiences that resonate long after the event ends.
In her latest thought piece, Zoey Benjamin, our Senior Partnerships Projects Manager, shares three powerful strategies brands should adopt to create standout activations at festivals, sporting events, and beyond in 2025.
From community-first spaces that spark real connection, to sustainability-led activations that reflect audience values, to immersive tech like AR and gamification – Zoey breaks down what’s working in today’s event landscape. Featuring examples from recent LS Events work with British Airways, Uber One, and Allbirds, this piece is packed with insight to help you level up your next activation!
Helping You Deliver Event Excellence
At LS Events, we believe every live event should be a seamless, engaging, and memorable experience. Whether you're planning a festival, concert, or large-scale activation, our expert team is ready to help you deliver event excellence with precision and passion.