In 2023 and 2024, we partnered with Cupra at All Points East, designing standout installations that enhanced their brand experience. We created bespoke front-of-house (FOH) viewing platforms directly in front of the main stage, featuring cladded tower platforms and Cupra-branded dimmable lighting. The lighting added a dynamic element, shifting to match the festival’s atmosphere.

Additionally, we designed a striking branded tower for Cupra’s sponsored stage, using mirrored diabond panels to create a visually captivating photo opportunity. The reflective surface not only amplified the Cupra branding but also interacted with the crowd, making it a focal point and a memorable part of the festival experience.

These design elements offered both functionality and high-impact visuals, ensuring Cupra's presence was felt throughout the festival.