LS Events curated the Ladbrokes Lounge at All Points East 2024, crafting a dedicated space where Ladbrokes employees could unwind and enjoy the event in comfort. Our design focused on creating a relaxed, stylish environment that reflected the brand’s personality. We bespoke-designed the seating to offer both comfort and visual appeal, while a branded swing became the focal point of the lounge, offering a playful and eye-catching photo opportunity that encouraged guests to engage with the space. To further enhance the guest experience, we developed custom signage that not only guided visitors around the lounge area but also reinforced Ladbrokes' brand identity through thoughtful design and messaging. 

Every aspect of the lounge, from layout to decor, was carefully considered to ensure it provided a seamless and enjoyable retreat for the Ladbrokes team amidst the festival’s excitement.