Grace Noest
Projects Director
First Gig:
The Police, Brighton Arena, 1985!
Proudest moment of your event career so far:
Leading the team that delivered Her Late Majesty The Queen’s 90th Birthday celebrations – 10,000 people on The Mall, a magical parade and the first ever full Royal Family ‘walk about’, all live on the BBC; to then delivering Her Late Majesty The Queen’s funeral from planning all the way through to delivery in September 2022
Favourite event you’ve worked on:
Operation LONDON Bridge
Grace has over 25 years’ experience working within the sports, entertainment, sponsorship and events sector. Starting her professional career at Craigie Taylor International, she spent 7 years gaining extensive international sponsorship and events experience. Whilst there she worked on numerous high profile global programmes and projects, including the Volvo Ocean Race and GBR Challenge for The Americas Cup, Vodafone’s sponsorship of The Derby, and Famous Grouses’ sponsorship of the Scotland Rugby Team and The Open Golf. Grace left agency life to become International Events Director at De Beers Group, where she had direct input into the global marketing plan with specific focus on delivering a wide range of strategic local and global events. In her 4-year tenure, Grace delivered international programmes across the world, leading an events team that set the standard for luxury brand events and execution in a broad range of venues and territories. Grace joined SEL UK as Event Director in March 2015. She led the creation, implementation and delivery of The Patron’s Lunch, a national celebration of Her Majesty The Queen’s 90th Birthday, developing close stakeholder relationships with The Royal Household, GLA, the Metropolitan Police, BBC and other major London Partners to name but a few. Since joining LS Events in 2019, Grace has been a key member of the Senior Leadership team, driving major events including Operation LONDON Bridge, Pride in London, EUROS 2020 (2021) Fan Zones, Formula E London Fan Village, as well as leading on the development of LS Events’ strategic vision, brand identity and engagement both internally and externally.
