LIV Golf UK Fan Concert
In 2024, LS Events proudly expanded our sports portfolio by serving as the Lead Technical Production Agency for AEG Presents, to deliver the LIV Golf League UK fan concert event in Rocester.
Our expertise in music entertainment took center stage as we brought LIV Golf’s “Golf But Louder” vision to life. From managing the live music stage to creating immersive audience experiences, we seamlessly blended sport and entertainment, making the concert a true highlight of the event.
While the tournament itself showcased world-class golfing, our focus was on delivering a flawless concert experience that left a lasting impact on the 6,000 spectators in attendance. The event is operated by P54 on behalf of LIV Golf, with AEG Presents as our client.
Bringing golf to a wider audience
The LIV Golf event at JCB Golf and Country Club was an challenge that showcased LS Events' technical expertise and adaptability.
Initially contracted to provide technical production for the Main Stage within the Fan Village, we worked with the client to develop the concept. As such, our remit grew to enhance the offering. Through detailed analysis of crowd movement and capacity, it became apparent the allocated space within the Fan Village would not be sufficient to hold the appropriate capacity for an event of this size and scale.We worked with the client to identify and develop a new space, sitting alongside the Fan Village,to enhanced fan experience while maximising commercial opportunities.
This relationship with LIV Golf exemplifies the agility of LS Events; we are delighted to have worked with our client to deliver a high quality fan experience.
Technical Production
Artist Liaison: LS Events led the technical advancing process, engaging with the artist’s production team to ensure all technical requirements, stage plots, and backline needs were meticulously planned and delivered. This included coordinating pre-event calls, reviewing tech riders, and ensuring all contractual technical obligations were met.
Lighting Design: A custom lighting package was developed to align with LIV Golf’s "golf but louder" branding, focusing on dynamic visuals that enhanced the audience experience. This included intelligent moving fixtures, atmospheric effects, and branded lighting cues to elevate the stage presentation.
Sound Engineering: The audio package was tailored to the unique acoustic challenges of an outdoor golf course setting. High-performance line array systems ensured clear, balanced sound coverage across the concert area, with minimal spill into the surrounding environment.
Video Production: The stage featured a 2 large LED video wall to display live footage, branded content, and dynamic visuals. LS Events worked closely with the artist’s team to synchronize video content with their performance and ensure seamless integration with the event’s overall aesthetic.
Operational Challenges and Solutions
New Venue Considerations: Delivering a concert in a new and untested venue required extensive site planning. LS Events managed the design and layout of the concert area, ensuring compliance with safety regulations while optimising sightlines and audience flow.
Weather Impact: Heavy rain prior to the event complicated access and site conditions. LS Events worked with contractors to adjust the build schedule dynamically, minimizing delays and ensuring a clean handover for rehearsals.
Vehicle Management: Challenges with vehicle accreditation and access were mitigated by proactive coordination, with LS Events personally overseeing key logistics to ensure timely delivery of technical equipment.
Trusted Contractors: The project relied on a small, highly skilled team and trusted contractors to deliver under tight timelines. Notable partners, whose expertise in stage and rigging delivery ensured an efficient build and high-quality results.
Operational Integration: LS Events worked closely with P54, LIV Golf’s event operator, to align concert operations with the wider event. This included coordinating schedules, managing shared contractors, and addressing real-time challenges during the build and show.
Outcomes
Delivered a high-impact concert experience for LIV Golf’s UK fan village, meeting all client expectations and exceeding industry standards for technical production.
Strengthened relationships with both LIV Golf and P54 by demonstrating technical expertise and operational reliability, positioning LS Events as a trusted partner for future events.
Leveraged this experience to refine processes for integrating technical production into multi-faceted sporting events, providing a strong foundation for larger-scale projects.