Working with AEG Presents, LS Events has developed the Hyde Park concert concept to become a go-to destination where fans not only spend an extended period of time, but commercial revenues are driven to maximise yield per square metre, using the latest technology to support crowd movement around the site.

Utilising Crowd Connected, a system that integrates into the BST app and provides geolocation data on customer behaviour and experience. It provides location software for mobile tracking, engagement and analytics. From its analytics we can assess crowd behaviour to help elevate the customer experience. We can assess dwell time at bars, merchandise, stages etc.

Drawing on our tried and tested project management tools, we successfully execute:

• Management of a robust Project Plan for all project deliverables; 

• Coordination of planning meetings with AEG Presents and The Royal Parks; 

• Stakeholder management with multiple stakeholders including public bodies; 

• Liaison and management of the Safety Advisory Group (SAG); 

• Budget management and financial control including monitoring expenditure against budgets and initiating corrective actions as required in consultation with the client; 

• Licensing and event contract management; 

• Creation and management of a robust Event Management Plan (EMP); 

• Document control management defined by our ISO 9001 Quality Management System.

Delivering this event with the Royal Parks tests our relationships with our trusted supply chain during a complex build in a protected green space. The highest possible standards are expected and delivered, with regular communication to site teams and contractors while ensuring stakeholders are kept abreast of progress. Careful coordination of delivery partners during design and build phases allows for a high impact, fan-focussed site.