All Points East
In 2024, LS Events delivered All Points East, an award-winning 10-day music and entertainment festival in East London’s Victoria Park, featuring 6 concert days and 4 days of free activities.
LS Events designed the creative concepts for the festival’s headline partner, Uber One, focusing on brand integration and activation in the main arena and VIP area.
Excellence in creating community
LS Events has built strong relationships with the local community by maintaining open communication with residents throughout all stages of the All Points East festival. Committed to supporting local businesses, 55% of food traders in 2022 were from the neighborhood. In 2023, the festival received the A Greener Future Improvers Award for its sustainability efforts, achieving zero waste to landfill, a zero single-use plastic policy, 100% renewable fuel use, and promoting greener travel options with additional cycle racks for visitors and staff.
“As part of their commitment to community benefits, LS Events have worked with Tower Hamlets Council and AEG Presents to deliver a free-to-enter community event called In the Neighbourhood which takes place in Victoria Park between the two main festival weekends of All Points East; this is a partnership event and LS Events work closely with local arts and cultural organisations to bring free, high-quality arts and cultural workshops and performances to the residents of Tower Hamlets and the wider east London community.
Since the event’s inception in 2018, LS Events have gone from strength to strength in their outreach to the community, establishing a wide-ranging programme of activities and performances each year which reflect the diverse communities of the borough. LS Events understand the various barriers to participation and make improvements each year, delivering a community event which is welcoming and inclusive in terms of cultural programming, food/drink provision and free access. They have worked closely with the local authority on targeted marketing and promotion to under-represented, hard-to-reach communities, encouraging all residents to come together and enjoy the event.
LS Events continued to demonstrate a commitment to the local community and Tower Hamlets Council is looking forward to working with them to make even more improvements for 2025.”
Ian Bennett, Art & Events Manager, London Borough of Tower Hamlets